Back to Blog

Businesses of all sizes have different needs and pain points – some are more common than others. For small businesses however, reaching a solution to these may not be so simple. In fact, due to limited resources the list of needs may look a little different than those of a big corporation. Additionally, the way these demands are tackled will undoubtedly require another route. So, what are a few of the most important needs for small business owners?

A Mission

Any successful organization has a guiding principle, a motivation, and a mission. A mission statement gives business owners the opportunity to share their story, values, and goals for the company. Whether the company prioritizes sustainability, charity, or customer service, sharing this with customers can help create a sense of loyalty, appreciation, and understanding. When all of those things are put together it creates a strong mission statement, and will give the opportunity to directly communicate with the target audience. When your team operates under a common understanding and goal, your organization can work seamlessly together to provide results that both you and your customers value.

Contingency Plans

When things are going great, we usually forget that sometimes life happens, and unexpected challenges arise. Your clients who are also business owners, are not prepared for those moments, they could potentially lose everything they have worked for. However, through continuous planning and monitoring, they can be prepared for any disaster.

By keeping an up to date (and well communicated) contingency plan, they can avoid losses of employees and/or operations. Through monitoring and record keeping, they can start to track what their main risks are and what resources are the most crucial to their company. For example, it may not come as a surprise to note that one of the main reasons small businesses fail is due to poor cash management. Interestingly enough, this problem isn’t even about a lack of profit, but incorrectly allocating funds. It is important to ensure finances are appropriately spent as it will help to create stability and direction for the company and employees even when things get thrown off track.

By keeping a contingency plan in place, regularly reviewing it, and communicating this plan to their team, your client can mitigate losses and help to ensure there is little to no disruption.

Recruiting and Retaining Employees – creating company culture Finding reliable and trustworthy employees is a huge factor in running a successful business. As many business owners know, the relationship between employer and employee works both ways. A large portion of what helps to ensure clients are attracting and retaining the right employees is being able to offer a benefits package. When employees feel their wellbeing is valued, they tend to be more reliable and happier.

Unfortunately, it can sometimes feel daunting for your clients when it comes to finding affordable coverage and benefits. For most small businesses an array of competitive and diverse plans is important, but it is also valuable to provide supplemental wellness initiatives for their employees. Not only is this a nice addition to any plan, but it can also be beneficial in promoting physical and mental wellness for their whole team.

How to help your clients with their top 3

We know that the list of needs for a small business can be long and sometimes overwhelming, but we can help you tackle at least one of these three needs with complete healthcare coverage options for your client’s whole team. You may even be surprised to find other tasks fall in line for your clients as you go.

Share This