How Can an Employee Census Change the Way You Do Business?

First, we need to look at what a census does when clients shop for health insurance. An employee census is used to obtain specific information to estimate the healthcare costs the group is likely to incur. As a broker or agent using an employee census means you have a more well-rounded view and approach to your client’s health insurance needs. The more you know about your clients the more you can assist them in finding the health insurance plan(s) that best fits their needs. The next step is to quote plans that work for your clients and their specific needs and wants. Some brokers work with only a couple carriers while others can utilize platforms such as MyHealthily to work with more than 170 carriers throughout the entire United States.

Using an employee census to look at an entire employee group also allows you to see outside the box options that might work to not only better serve a client but save them money in the long run. Some of these options include medically underwritten plans which can involve a quick medical questionnaire completed by all employees. While these types of plans can take a few extra steps, they can help save sometimes as much as 30% compared to traditional health insurance plans. The ability to better see and understand client needs with a census expands your options as a broker when paired with a platform that offers multiple carriers. Pairing these types of broker tools together make you a better more well-rounded broker capable of assisting more clients.